Natalie is a globally experienced fashion creative with a career spanning online and print publications. She was formerly Fashion Editor of the Daily Mail and Associate Editor/Fashion Condé Nast International.
Precise product attributes are the key to exceptional customer experiences, driving sales and fostering brand loyalty. Natalie Theo, Dressipi’s Style Director shares her experience on how investing in robust product attribution, allows merchandisers to outperform competitors and meet the needs of discerning shoppers.
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As we find ourselves navigating a transformed retail landscape, retailers have been forced to pay microscopic attention to their online capabilities and digital acceleration.
More and more of the industry’s key online players are popping up as temporary bricks-and-mortar stores. Natalie Theo, Dressipi’s Style Director visited Amazon’s new pop-up to explore how they manage to replicate that exceptional online customer experience, in a physical space.
Fashion authority can’t be taught and it can’t be bought. Natalie Theo, Dressipi’s Style Director explores the importance of fashion intuition, and how combining it with data creates a powerful personalization solution.
As more and more pureplay retailers open physical stores, Natalie Theo, Dressipi’s Style Director ventures to Boden’s new flagship.
Natalie Theo, Dressipi’s Style Director tries out Zara’s new self-service check out technology for herself.
Natalie Theo, Dressipi’s Style Director explores the meaning of Personalization, and how retailers can use it to create one to one shopping experiences for their customers that will delight and inspire them.