Sarah has been a leading force in the tech industry for nearly 20 years, her knowledge in how to deliver successful tech solutions that solve real customer problems has resulted in her becoming a true pioneer in this space. Sarah and Donna’s passion for sustainability is the underlying force behind Dressipi, set up to help the fashion industry change for the better.
Previously Sarah was responsible for building and scaling the world’s first Q&A SMS service, inspired by her first job working as an analyst at an investment bank (UBS). Texperts sold in 2008 in a multi-million-pound deal to its largest competitor (kgb).
In the rapidly evolving landscape of fashion retail, the intersection of data and artificial intelligence is creating unprecedented opportunities. As we navigate 2024, let’s explore how cutting-edge AI technologies are transforming the way fashion retailers operate, while acknowledging the critical challenges posed by unstructured data in this domain.
Product data enrichment or attribution for fashion and apparel retailers is the process of enhancing and expanding the information associated with clothing and accessory items to describe the item in the language of the customer and to show exactly what they are purchasing. Done well, product enrichment will improve the efficiency of marketing budgets, improve the digital shopping experience, and deliver more accurate demand forecasting.
We ended up having a profound discussion about the evolving landscape of personalization and its critical role in shaping the future of retail. Most retailers today have too narrow a view of the use and potential of personalization: they think of personalization in terms of segments, widgets on a site, and possibly some AB testing.
![Unlocking the Power of Personalization [PODCAST]](/uploads/rrpodcast-banner.jpg)
Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalized experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?
Customer Lifetime Value (LTV) and Personalization, two words that get used a lot by the modern-day marketeer.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.
Sarah McVittie, Co-Founder of Dressipi recently participated in a panel on returns at Tech.Retail Week. In this post, she shares her highlights.