Precise product attributes are the key to exceptional customer experiences, driving sales and fostering brand loyalty. Natalie Theo, Dressipi’s Style Director shares her experience on how investing in robust product attribution, allows merchandisers to outperform competitors and meet the needs of discerning shoppers.
In the rapidly evolving landscape of fashion retail, the intersection of data and artificial intelligence is creating unprecedented opportunities. As we navigate 2024, let’s explore how cutting-edge AI technologies are transforming the way fashion retailers operate, while acknowledging the critical challenges posed by unstructured data in this domain.
Product data enrichment or attribution for fashion and apparel retailers is the process of enhancing and expanding the information associated with clothing and accessory items to describe the item in the language of the customer and to show exactly what they are purchasing. Done well, product enrichment will improve the efficiency of marketing budgets, improve the digital shopping experience, and deliver more accurate demand forecasting.
We ended up having a profound discussion about the evolving landscape of personalization and its critical role in shaping the future of retail. Most retailers today have too narrow a view of the use and potential of personalization: they think of personalization in terms of segments, widgets on a site, and possibly some AB testing.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.
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We take a look at our top predictions in the world of retail for 2019.
More and more of the industry’s key online players are popping up as temporary bricks-and-mortar stores. Natalie Theo, Dressipi’s Style Director visited Amazon’s new pop-up to explore how they manage to replicate that exceptional online customer experience, in a physical space.
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With physical retail spaces increasingly being occupied by brands that started online, Georgina Fisher visited 5 Carlos Place, Matchesfashion’s new concept store.
When a customer walks into a store they expect a great experience, and these expectations are continuously growing.
Bricks & Mortar retailers won’t die, they’ll evolve. Donna North, Dressipi’s Co-Founder discusses a new and exciting phase of retail.
As more and more pureplay retailers open physical stores, Natalie Theo, Dressipi’s Style Director ventures to Boden’s new flagship.
