Rethinking Personalisation: Transforming Retail in the 21st Century

Personal intelligence is the most important form of AI in the 21st century. It will have a profound impact on both the business and the customer side of retail. It is about changing everything – from product development and inventory management to communication strategies and customer experience. It’s a paradigm shift way beyond widgets on a page and segmented emails.

Rethinking Personalisation: Transforming Retail in the 21st Century

Personalisation is not about widgets on a page. Used correctly, personalization really can transform everything from your buying and merchandizing through to your customer experience.

You will learn

  • How to set-up and have the right conversation about personalisation

  • How to eat the elephant! One bite at a time:
    • Alignment
    • Data
    • Models
    • Experiments
  • The impact it will have on your business:
    • Excellent data
    • Customer Experience
    • Loyalty
    • Demand forecasting